UEFA Cup to become UEFA Europa League
New impetus? Changing landscape? Wholesale changes?
How about getting a sponsor and a tv deal and sharing out the money so that clubs don't make a loss by being in it whilst any Champions League club who happens to slip up get's to negotiate it's own telly deal and basically keep the whole pie for themselves.
Just a thought.....love the new name though. No, really.
Friday, September 26, 2008
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